Business service · Market
Identify your customers and competitors
Who buys, at what price, and who they buy from today.
RecommendedExternal serviceNot a government requirement · Last reviewed 2026-08-01
What is this?
The commercial groundwork behind your first revenue.
Why do you need it?
- Pricing
- Sales channel choice
- Marketing spend
Inzira guidance
Every investor before launch. As the operation gets ready to trade.
How to do it
- 01Segment your customers.
- 02Map competitors and their pricing.
- 03Choose your channels: direct, retail, distributor or online.
- 04Set a first-90-day sales target.
- 05Decide how you measure it.
What to look for
- Evidence of demand at your price
- A channel you can actually service
Was this step helpful?