Business service · Plan
Research your market
Understand demand, pricing and who you are competing against before you commit capital.
RecommendedExternal serviceNot a government requirement · Last reviewed 2026-08-01
What is this?
Structured evidence about customers, competitors and price points in your market.
Why do you need it?
- Pricing decisions
- Location decisions
- Investor and lender questions
Inzira guidance
Any investor entering a market they do not already trade in. At idea and plan stage, before spending on premises or equipment.
How to do it
- 01Define the customer you are serving.
- 02List existing suppliers and their prices.
- 03Talk to at least ten potential customers.
- 04Check published statistics for your sector.
- 05Write down what would make you change the plan.
What to look for
- Primary evidence, not only desk research
- Recent data
- A named competitor set
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