Business service · Brand & digital
Create your brand
The visual identity customers will recognise: logo, colours, fonts and materials.
OptionalExternal serviceNot a government requirement · Last reviewed 2026-08-01
What is this?
A consistent set of visual assets used across everything the business produces.
Why do you need it?
- Recognition
- Trust with customers and distributors
- Consistent marketing
Inzira guidance
Consumer-facing businesses first, but every business needs at least a logo. Once the business name is fixed and before printing or launching anything.
How to do it
- 01Fix the business name.
- 02Choose colours and typefaces.
- 03Create a logo in horizontal, square and single-colour versions.
- 04Export files for print and for screen.
- 05Apply the identity to cards, packaging and social profiles.
Your options
DIY design tool
Template-based tools let you customise colours, icons and type.
Freelance designer
Custom logo and basic brand guide.
Brand agency
Full identity, naming and guidelines. Highest cost.
What to look for
- You own the final files and the rights
- Vector source files, not only images
- Legibility when small and in one colour
- A name that is not already in use in your sector
Who can help?
Finance & tax Role
Business consultant
Feasibility studies, business plans and market entry strategy.
When you need one: Before committing capital to a location or model.
IdeaBusiness setup
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